Self - Dissolving Dryer Sheet
New Product Strategy & Idea Generation:
Strategy is to develop and create a solution to the time old dryer sheet. The new dryer sheet is a less of a hassle version. Something that has irked me for a long time. The dryer sheets on the market do not solve the problem of static cling to a great deal, having dogs I should know; there hair is easily attracted to clean dried cloths. Another issue is finding those dryer sheets in places you don’t want them, in your socks, coming out of the bottom of your pants at times you don’t want them too, folded towels, and in your pillow, or folded sheets are to name a few places. The better idea here is to develop a dryer sheet that disappears or dissolves in the presents of wet/heat environment over an average the drying cycle, the dryer sheet will not only dissolve but also freshen and soften your clothes, and release wrinkles while preventing static cling. One less thing to worry about is one less stress, and the little things like this, can make a big impact in today’s time constricted world.
Idea Screening
At this stage using the vast power of the WWW, Internet polls would be, conducted on sites such as Facebook, and other social networking group sites. This is where we can target a particular group or segment, and poll your product idea, its benefits and usefulness to the customer. This will give a good idea of how the product might perform and amount of people that would be willing to use and try the product, and the amount of money they are willing to pay for this product.
Business Analysis & Development
Assuming there is a need or wants after the screening information is attended. We can assume that a majority of the public would enjoy the benefits of this product and are willing to purchase it for use. Being that this product will go up against a market where similar products exist. A clear definition of the key benefits will be set for product distinction. We will gather information on some of the biggest markets available, with hopes of bettering the chances of sales. Sales are key at this point to generate revenue, since introduction of this new product here will make or break a new company with total investment in the product.
The development process of this type of product will likely take the most time, because of many factors. The most complex is the formulization of ingredients and use of material and chemical combinations necessary to create a unique new product able to dissolve slowly in a moist/heat setting smells fresh and unique and does not damage clothing. Many tests will have to be performed on the quality and durability, quality of ingredients, reliability, and performance for a product of this type that does not yet exist.
Time will be given in the Designing a name and logo to give the product. Numerous packaging samples of various sizes, colors, shapes, and overall look will have to be tested before a final is achieved, Taking into consideration the need to attract the attention of the consumer that is shopping. The overall design will have to be cost efficient and be able to be effectively manufactured with current machinery available and at mass production. Tests then will be done in-home, as well as safety tests, all of which are required by law for a product in this category.
Test Marketing
Here we would pull the information attained in part of our business analysis and choose the appropriate market that would be beneficial to the financial aspect of the company for testing our product. We will manufacture the product close to this potential market for cost efficiency. Hitting the market with a marketing plan consisting of advertisement with small TV commercial segments of the product and provide coupons in the local Sunday newspapers with a advertisement. The product at this time will be sold in local area grocery stores, and department stores such as K-mart, Target, and Wal-mart.
Commercialization
This is our last step, and it is to build a store of the product. Once achieved, using existing relationships with big chain distributors such as Wal-mart and Target, start of shipping to sell the product would begin, shipping to all over the country. This is the point when mass advertisement would begin. From there building a stronger, bigger, and stable company will be part of the continuing mission of the company, along with development of more scents to go along with the original product.
